Early Stage
Set up GTM, messaging, outreach, and a ready-to-run growth engine.
- ICP, personas, USPs and value proposition
- Pricing, branding and pitch foundations
- Outreach setup for first market penetration
GTM & Growth Partner · Zurich
Growth Consultancy
I work directly with founders to build the GTM systems that get you from first traction to scale. No agency handoffs, no rigid package, just me in the work with you.
About Lars
Swiss-based, direct, and in the work with you.
Hi, I'm Lars from Zurich. Over the past 10 years, I've supported founders and growth teams across industries in launching, sharpening, and scaling their business.
I bring structure, honest sparring, and hands-on execution without making you buy into a fixed agency machine. If it helps to sit down in person in Zurich, I'm close by.
Embedded sparring partner
Flexible to your stage
In-person in Zurich
Build · Optimise · Scale
I help you choose the right growth moves and turn them into execution.
The work adapts to where you are right now: first GTM foundations, scale-up optimisation, or enterprise sales enablement. You get direct advice and hands-on support, not a generic package.
Scale Ups
Optimise what is already in place, strengthen demand, and scale automation.
- Full-funnel optimisation across website and forms
- Sales process, pitch and referral loop upgrades
- Demand generation systems that compound
Enterprises
Multiply your sales team's impact and build a modern revenue system.
- Sales enablement for teams and buying centers
- CRM, SEA and outreach workflows that work together
- Modern revenue operations without extra full-time hires
Success Stories
Validated impact in 3-4 months.
Recent work has created 5x pipeline value, 2-3x revenue growth, and a 70% faster sales cycle.
Completely transformed our sales and marketing.
“Lars completely transformed our sales and marketing. Now we achieve in months what would take years.”
Nenad Nikolic · Founder HOLYCODE
Every pitch was successful.
“Every pitch was successful thanks to his guidance and hands-on support.”
Alex Hediger · Founder CAMARQUE
A guaranteed boost for strategy.
“Working with Lars is a guaranteed boost for strategy and your teams' performance.”
Damjan Gataric · CPO at ETON DIGITAL
The GTM Flywheel
A clear path from foundation to scalable growth.
The blocks build on each other. I start with the essentials, find quick wins, then build the revenue system only where it makes sense.
Foundation Setup
ICP, personas, messaging, positioning, SWOT, and buying-center clarity.
Growth Blueprint
Sales process map, conversion review, pitch improvements, and quick wins.
GTM Playbook
Channel tactics for SEA, CRM, outreach, landing pages, and team execution.
Sales Automation
Automated outreach, follow-up flows, pipeline automation, and handover.
Organic Growth
Founder-led visibility through SEO, LinkedIn, webinars, and referral loops.
How it works
Start small, build trust, keep going only when it makes sense.
You do not need a large upfront commitment. Each step creates its own value and gives you a clean decision point before we continue.
Growth Setup
Lay the foundation for your sales and marketing system, identify quick wins, and improve conversion across the funnel.
Revenue System
Build the key assets of a modern revenue engine: SEA, automated outreach, CRM, and smooth integrations.
Retainers
Continue with ongoing support when the foundation is working and you want full expertise without a full-time hire.
Contact
Let's talk.
Tell me briefly where growth feels stuck, and I'll get back to you to set up a call. No formal message needed, just enough context to start the conversation.